10 Best Affordable Watch Brands to Note in 2024

In a world where luxury brands often dominate the spotlight, finding a timepiece that combines style, reliability, and affordability can feel like an arduous task. However, there's a multitude of the best affordable watch brands that offer exceptional quality without breaking the bank.

Whether you're a horology enthusiast or a casual wearer looking for a reliable accessory, these ten affordable watch brands offer a perfect blend of craftsmanship and value.

1. Seiko

When it comes to the best affordable watch brands, Seiko stands out as a paragon of reliability, innovation, and value. With a rich heritage spanning over a century, Seiko has consistently pushed the boundaries of watchmaking, offering a diverse range of timepieces that cater to every lifestyle and preference.

From classic dress watches to rugged dive watches and everything in between, Seiko's commitment to quality craftsmanship ensures that each timepiece is built to last a lifetime. Let’s take the Seiko Prospex Speedtimer Solar Chronograph The Black Series Ref. SBDL105 as an example.

The watch showcases Seiko's expertise in combining innovative technology with stylish design. Featuring a sleek black case and dial, this chronograph watch exudes sophistication and versatility. This stunning watch is available at an affordable price of $748.00 USD

2. Steinhart

Looking for affordable watch brands? Steinhart should be your best way to go. Founded in 2001, Steinhart has quickly gained a reputation for producing high-quality Swiss-made watches at accessible price points. 

Specializing in dive watches, Steinhart's Ocean One collection stands out for its exceptional craftsmanship and performance. The Steinhart Ocean One Black Ceramic is one of the most popular watches in this collection.

With features such as reliable automatic movements, premium materials, and professional-grade water resistance, Steinhart watches are highly regarded among watch enthusiasts for their value and quality.

3. Citizen

The next affordable watch brand from the nation of the rising sun is Citizen. With a focus on sustainability and innovation, Citizen has become a global leader in eco-friendly watch technology. 

Their Eco-Drive watches are powered by any light source, eliminating the need for battery replacements and reducing environmental impact. The Citizen Eco-Drive Tosa Washi Navy Blue Ref. AQ4091-56L exemplifies this commitment to sustainability while offering exceptional performance. 

Featuring a durable design, professional-grade water resistance, and a reliable Eco-Drive movement, this watch is built to withstand the rigors of diving and everyday wear.

Read also: How to Charge Citizen Eco-Drive Watch – All You Need to Know

4. Orient Star

As a subsidiary of Seiko, Orient Star inherits its parent company's legacy of craftsmanship, reliability, and affordability. With a focus on mechanical movements, Orient Star watches offer traditional watchmaking techniques at affordable price points. 

The Orient Star Mechanical Classic Sky Blue Ref. RE-AT0203L is a standout model, featuring an elegant dress watch design with a high-quality mechanical movement. With its timeless style, meticulous attention to detail, and exceptional value, the Orient Star Classic is a testament to Orient's commitment to quality and craftsmanship.

5. Hamilton

Founded in 1892 in Lancaster, Pennsylvania, Hamilton has a long history of producing high-quality timepieces with American heritage and Swiss precision. With that legacy, Hamilton is also considered an entry-level luxury watch.

When it comes to the popular collection, Hamilton Khaki stands out as the iconic collection. As an example, the Hamilton Khaki Field Mechanical Handwinding White 38 - Nato Ref. H69439411 pays homage to the brand's military roots with its rugged design and reliable hand-wound movement. 

This iconic watch combines vintage-inspired aesthetics with modern functionality, making it a versatile choice for both outdoor adventures and everyday wear. With its durable construction, timeless design, and exceptional performance, the Hamilton Khaki Field Mechanical embodies the spirit of exploration and adventure. Additionally, the watch is impressively affordable at $545.00 USD.

6. Timex

Timex is a household name in affordable watches, known for its reliability, durability, and timeless design. The Timex Weekender Chronograph is a standout model, offering a classic aesthetic with the added functionality of a chronograph complication. 

This versatile watch features a durable case, comfortable strap options, and Timex's renowned Indiglo backlight for enhanced visibility in low-light conditions. Whether worn casually or dressed up, the Timex Weekender Chronograph is a stylish and reliable companion for any occasion. 

With its affordable price point and enduring appeal, it's no wonder Timex has earned its place as one of the best affordable watch brands and a trusted choice for watch enthusiasts worldwide.

Read also: 6 Best Affordable Mechanical Watches Under $1000 in 2024

7. Tissot

Another affordable Swiss watch brand to note is Tissot, renowned for its Swiss precision and craftsmanship. The Tissot Gentleman Powermatic 80 exemplifies the brand's commitment to quality and innovation. 

Featuring a sophisticated design with a stainless steel case, sapphire crystal, and exhibition caseback, this watch offers a glimpse into its reliable automatic movement. With its timeless elegance, exceptional accuracy, and an impressive power reserve of up to 80 hours, the Tissot Gentleman Powermatic 80 is a testament to Tissot's heritage of excellence and innovation.

8. Mido

Mido is a brand synonymous with timeless elegance. Mido combines timeless design with cutting-edge technology to create watches with exceptional quality and value. Regardless, the brand offers its high-quality watches at affordable prices, making to one of the best affordable watch brands. 

The Baroncelli Signature Lady Colours - Special Edition Ref. M037.207.16.106.00 is a standout model, featuring an elegant dress watch design with a reliable automatic movement. This timeless timepiece boasts a sleek stainless steel case, sapphire crystal, and intricate dial detailing, making it a sophisticated choice for any occasion. 

With its blend of classic aesthetics and modern functionality, the Mido Baroncelli Heritage embodies the brand's ethos of timeless elegance and innovation.

9. Casio

Since its founding in 1946, Casio has been a pioneer in watch technology, known for its durability, reliability, and affordability. The Casio G-Shock DW5600E is a classic choice, renowned for its rugged design and shock-resistant construction. 

This iconic watch features a durable resin case, mineral crystal, and reliable quartz movement, making it a favorite among outdoor enthusiasts, athletes, and military personnel. With its unparalleled durability and functionality, the Casio G-Shock DW5600E is built to withstand the toughest conditions while maintaining precision and accuracy.

10. Vaer

Last but not least, Vaer comes up as one of the best affordable watch brands despite being a relatively new player in the watch industry. This brand was founded in 2016 and is known for its minimalist design and quality craftsmanship. 

The Vaer C5 Field Watch is a standout model, offering a versatile design with Swiss quartz movement and water resistance up to 100 meters. This rugged yet refined timepiece features a durable stainless steel case, sapphire crystal, and interchangeable straps, allowing for effortless customization to suit any style or occasion. 

With its blend of timeless aesthetics and reliable performance, the Vaer C5 Field Watch embodies the brand's commitment to quality, versatility, and value.

In conclusion, affordable doesn't have to mean compromising on quality or style when it comes to watches. The ten best affordable watch brands above prove that exceptional craftsmanship and reliability can be accessible to everyone, ensuring that you can keep track of time in style without breaking the bank.

Whether you’re looking for a classic dress watch, a sporty chronograph, or a rugged timepiece for outdoor adventures, these affordable watch brands have something to offer for every taste and budget.

Read also: Luxury Within Reach - 8 Best Affordable Watches for Men