Multifort TV Big Date DDLM Alebrijes Ref. M049.526.11.081.02

A legendary collection since 1934 meets a new case design that brings back a certain retro charm. Mido has designed the new Multifort TV Big Date to fit today's sporty adventurers. With its unique design and an intricate vertical-striped pattern on a fumé dial, this all-new steel sports watch adopts a contemporary, stylish look. Offering an autonomy of up to 80 hours, the Mido Multifort TV is designed for striding through modern times and beyond. Mido completes this formidable everyday companion with the Caliber 80. this automatic movement is fitted with a Nivachoc balance spring crafted impeccably. This automatic Swiss calibre ensures unparalleled reliability and accuracy thanks to its upgraded properties and shock resistance.

Mido initially drew its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. However, this new Multifort breathes new ethos within the contemporary Harbour Bridge, as the watch still draws elements from yesteryears. Offering the perfect combination of style and substance, function and aesthetics, Mido celebrates this ultra-resistant, newly visioned monument with some instantly recognizable design features. But this collection's robustness and exceptional longevity, which has been in production for the past 85 years, also define the Multifort as a creation that has stood the test of time.

Mido Multifort TV Big Date DDLM Alebrijes Ref. M049.526.11.081.02

Born from a fever dream envisioned by Mexico City paper artist Pedro Linares Lopez in 1936, Alebrijes are fantastical hand crafted sculptures that combine various animal forms into surreal, colorful creatures. These imaginative figures quickly gained the admiration of Frida Kahlo and Diego Rivera, later developing deeper roots in Oaxaca through copal wood carving and Zapotec spiritual traditions centered on protective animal spirits. Recognized worldwide as an emblem of Mexican creativity, their legacy shines during Day of the Dead celebrations along Paseo de la Reforma with giant parade sculptures. Channeling the surreal essence of Alebrijes alongside the elegance of Mexican Calavera culture into the TV shaped case of the Mido Multifort TV brings a dynamic explosion of color and cultural resonance to the collection.

Thanks to its 40mm diameter, 46.85mm lug to lug length, and 11.48mm thick stainless steel case, the Mido Multifort TV Big Date brilliantly weathers the passage of time. Its polished oblong case geometry contrasts with the fine satin finishing across the top surfaces and flanks, adding a distinct touch of architectural refinement. The refined fixed bezel features a luminous pip positioned at 12 o'clock, introducing a sporty element to the overall presentation. The shape evokes memories of vintage television style watches from the 1970s, a period that injected lifestyle flair and creative fun into traditional horology. This modern evolution scores highly by bringing that nostalgic charm into a contemporary, highly wearable sizing suited for almost any wrist.

Big Date Aperture

Perfect for daily life and adrenaline fuelled adventures, the Multifort displays essential information, centered around the prominent date complication at the top. A flat sapphire crystal with double sided anti reflective treatment provides an unobstructed view of the smokey patterned dial, where a rich gradient darkens toward the outer perimeter to generate captivating visual depth. Across the center, a colorful Mexican skull and traditional Alebrijes artwork dominates the display, while fine vertical texturing creates dynamic light play. Hour and minute hands pair with painted indices for crisp surface contrast, framed by an outer minute rehaut in energetic orange and yellow tones that align perfectly with the theme. Highlighting its nocturnal performance, SuperLumiNova treatment extends across the entire skull and Alebrijes motif, as well as the hands and hour plots, guaranteeing full legibility in any lighting environment.

Pack within the 100m water-resistant Multifort is the Calibre 80 of MIDO based on the ETA C07.611 with a total 80-hour power reserve. The Caliber 80 is considered in-house as MIDO is part of the Swatch group family, and the modified ETA CO7.621 features a Nivachoc balance spring with its frequency reduced to 21,600 Hz and an improved mainspring capacity. The time and date adjustment can be easily adjusted through its screw-down crown, flanked by crown protectors on each side. The calibre 80 inside the watch and the added big date complication make it so value-driven as it holds one of the highest-quality movements today at an exceptional price point.

SuperLuminova glows in the dark

Extending fluidly from the TV shaped case, the 22mm stainless steel bracelet showcases exceptional surface finishing with alternating brushed top facets and mirror polished center links and flanks. The seamless design integrates a compact folding clasp that maintains a clean profile along the underside of the wrist. For effortless customization, modern quick release spring bars allow rapid transformation of the timepiece in seconds. Accommodating different occasions, the set comes complete with a retro mesh bracelet as well as an eye catching red rubber strap that reinforces the bold aesthetic of the edition.

There is a rare warmth in how the Mido Multifort TV Big Date merges mechanical rigor with cultural celebration. Rather than relying solely on traditional aesthetic tropes, the manufacture uses its iconic oblong case geometry as a canvas for the surreal forms and vibrant tones of Alebrijes sculpture. The result is a watch that feels alive, shifting dramatically in character between daytime light and the glowing spectacle of its luminescent night display. Backed by a century of continuous engineering refinement, the watch offers the daily ease of a robust automatic calibre with 80 hours of power reserve alongside clear date legibility. For the collector who values emotional resonance as much as mechanical reliability, this edition delivers a rich narrative that makes daily time telling a personal pleasure.

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